articleTop 1% cited
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
Journal of Marketing Research · 1991 · Vol. 28(3) · pp. 307–307
Abstract
The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived fro...
Consumer Retail Behavior StudiesConsumer Market Behavior and PricingConsumer Behavior in Brand Consumption and IdentificationBusinessProduct (mathematics)AdvertisingMarketingCommerceBrand namesMathematics
Citations
4,689
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21.06
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18
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99%
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References
A Paradigm for Developing Better Measures of Marketing Constructs
Journal of Marketing Research · 1979 · 12,682 citations
The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review
Journal of Marketing Research · 1989 · 1,466 citations
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Journal of Marketing · 1988 · 12,716 citations
The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations
Journal of Consumer Research · 1988 · 1,211 citations
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