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The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review

Journal of Marketing Research · 1989 · Vol. 26(3) · pp. 351–351

Akshay R. Rao✉(University of Minnesota)Kent B. Monroe(Virginia Tech)

Abstract

Akshay R. Rao, Kent B. Monroe, The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review, Journal of Marketing Research, Vol. 26, No. 3 (Aug., 1989), pp. 351-357

Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior StudiesQuality (philosophy)AdvertisingProduct (mathematics)Brand namesBusinessMarketingPerceptionPsychologyMathematics

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