articleTop 1% cited
A model of customer-based brand equity and its application to multiple destinations
Tourism Management · 2008 · Vol. 30(2) · pp. 219–231
Soyoung Boo✉(George Washington University)James A. Busser(University of Nevada, Las Vegas)Şeyhmus Baloğlu(University of Nevada, Las Vegas)
Diverse Aspects of Tourism ResearchConsumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyBrand equityDestinationsBusinessMarketingAdvertisingSample (material)Context (archaeology)Brand awarenessTourismScale (ratio)
Citations
708
FWCI
41.29
field-weighted impact
References
149
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100%
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Cited by
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References
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
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The destination product and its impact on traveller perceptions
Tourism Management · 2000 · 939 citations
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
Journal of Marketing Research · 1980 · 9,866 citations
The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants
Tourism Management · 2004 · 666 citations
Statistical Analysis With Missing Data
Journal of the American Statistical Association · 1989 · 17,494 citations
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Journal of Marketing · 1988 · 12,716 citations
Possessions and the Extended Self
Journal of Consumer Research · 1988 · 8,577 citations
Measurement of Consumer Susceptibility to Interpersonal Influence
Journal of Consumer Research · 1989 · 2,174 citations
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