articleTop 1% cited
YouTube vloggers' influence on consumer luxury brand perceptions and intentions
Journal of Business Research · 2016 · Vol. 69(12) · pp. 5753–5760
Jung Eun Lee✉(Virginia Tech)Brandi Watkins(Virginia Tech)
Digital Marketing and Social MediaMedia Influence and HealthConsumer Behavior in Brand Consumption and IdentificationAttractivenessAdvertisingPerceptionStructural equation modelingHomophilyPsychologyBusinessMarketingSocial psychologyMathematics
Citations
947
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95.62
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46
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References
Co-creating value for luxury brands
Journal of Business Research · 2009 · 932 citations
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Journal of Marketing Research · 1981 · 60,221 citations
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
Journal of Marketing Research · 1991 · 4,689 citations
Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
Journal of Business Research · 2011 · 2,347 citations
eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty
Journal of Business Research · 2006 · 1,067 citations
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
Journal of Marketing · 2009 · 2,376 citations
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