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The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations
Journal of Consumer Research · 1988 · Vol. 15(2) · pp. 253–253
Abstract
Journal Article The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations Get access Akshay R. Rao, Akshay R. Rao Search for other works by this author on: Oxford Academic PubMed Google Scholar Kent B. Monroe Kent B. Monroe Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 2, September 1988, Pages 253–264, https://doi.org/10.1086/209162 Published: 01 September 1988 Article history Received: 01 February 1987 Revision received: 01 March 1988 Published: 01 September 1988
Consumer Behavior in Brand Consumption and IdentificationDecision-Making and Behavioral EconomicsWine Industry and TourismProduct (mathematics)Quality (philosophy)PsychologyAssociation (psychology)Cognitive psychologySocial psychologyMarketingBusinessMathematics
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References
The Theory of Buyer Behavior
Journal of Marketing · 1971 · 2,817 citations
An Information Processing Theory of Consumer Choice
Journal of Marketing · 1979 · 2,282 citations
The Effects of Product Class Knowledge on Information Search Behavior
Journal of Consumer Research · 1985 · 1,955 citations
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Journal of Consumer Research · 1985 · 1,111 citations
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