Consumer Retail Behavior Studies

This cluster of papers explores the complex dynamics of consumer behavior in retail settings, focusing on topics such as customer experience, multichannel and omnichannel retailing, impulse buying, sensory marketing, store atmospherics, and the management strategies employed by retailers. It delves into the influence of various factors on consumer decision-making and purchasing behavior, shedding light on the challenges and opportunities in understanding and managing retail consumer experiences.

Journals publishing in this area

1

Journal of Business Research

ISSN 0148-2963917 articles in this topic

391h-index

7.85Impact

12.8KArticles

975.2KCitations

2

Journal of Marketing

ISSN 0022-2429915 articles in this topic

527h-index

4.82Impact

15.2KArticles

1.3MCitations

3

Journal of Marketing Research

ISSN 0022-2437470 articles in this topic

415h-index

2.11Impact

7.6KArticles

1MCitations

4

Journal of Consumer Research

ISSN 0093-5301227 articles in this topic

388h-index

5.48Impact

3.4KArticles

659.3KCitations

5

Tourism Management

ISSN 0261-5177153 articles in this topic

343h-index

8.10Impact

6.5KArticles

583.8KCitations

6

International Journal of Research in Marketing Management and Sales

ISSN 2663-332943 articles in this topic

8h-index

0.06Impact

414Articles

276Citations

7

Asian Journal of Management and Commerce

ISSN 2708-451529 articles in this topic

4h-index

0.09Impact

910Articles

117Citations

8

International Journal of Research in Management

ISSN 2664-879217 articles in this topic

7h-index

0.14Impact

759Articles

194Citations

9

International Journal of Foreign Trade and International Business

ISSN 2663-31405 articles in this topic

4h-index

0.19Impact

253Articles

70Citations

10

International Journal of Tourism and Hotel Management

ISSN 2706-95833 articles in this topic

3h-index

0.13Impact

146Articles

30Citations