h-index
415
Impact (2-yr)
2.11
Articles
7.6K
Citations
1M
i10-index
4,753
Publication & Citation Trends
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Research Areas
Where this journal publishes the most. Click a topic to explore it
Consumer Market Behavior and PricingConsumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaCustomer Service Quality and LoyaltyConsumer Retail Behavior StudiesEconomic and Environmental ValuationDecision-Making and Behavioral EconomicsInnovation Diffusion and ForecastingManagement and Marketing EducationDiverse Scientific and Economic StudiesBehavioral Health and InterventionsSurvey Methodology and NonresponseDigital Platforms and EconomicsMarketing and Advertising StrategiesSensory Analysis and Statistical Methods
Open Access Share
At a Glance
Publishing since1964
Latest activity2026
Avg. citations / article135.6
DOAJ indexedNo
Articles
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