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Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents
Tourism Management · 2014 · Vol. 47 · pp. 286–302
Enrique Bonsón Ponte✉(Universidad de Huelva)Elena Carvajal-Trujillo(Universidad de Huelva)Tomás Escobar Rodríguez(Universidad de Huelva)
Technology Adoption and User BehaviourDigital Marketing and Social MediaCustomer Service Quality and LoyaltyVendorReputationBusinessCertificationValue (mathematics)Third partyInternet privacyMarketingAdvertisingComputer science
Citations
694
FWCI
62.72
field-weighted impact
References
130
Percentile
100%
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References
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