Consumer Market Behavior and Pricing

This cluster of papers explores the economic analysis of retail and marketing strategies, focusing on topics such as consumer behavior, online advertising, price perception, brand loyalty, store brands, market competition, and e-commerce. It delves into the impact of various promotional tactics, the influence of store image on consumer perceptions, and the dynamics of consumer demand in the digital age.

Journals publishing in this area

1

Journal of Marketing Research

ISSN 0022-24371,603 articles in this topic

415h-index

2.11Impact

7.6KArticles

1MCitations

2

Management Science

Management Science

ISSN 0025-19091,505 articles in this topic

476h-index

4.77Impact

14KArticles

1.3MCitations

3

European Journal of Operational Research

ISSN 0377-22171,174 articles in this topic

403h-index

4.54Impact

24.5KArticles

1.4MCitations

4

Journal of Marketing

ISSN 0022-24291,054 articles in this topic

527h-index

4.82Impact

15.2KArticles

1.3MCitations

5

Journal of Business Research

ISSN 0148-2963658 articles in this topic

391h-index

7.85Impact

12.8KArticles

975.2KCitations

6

International Journal of Production Economics

ISSN 0925-5273609 articles in this topic

287h-index

7.74Impact

9.2KArticles

580.2KCitations

7

Operations Research

Operations Research

ISSN 0030-364X468 articles in this topic

300h-index

2.67Impact

8.4KArticles

525.2KCitations

8

Journal of Consumer Research

ISSN 0093-5301422 articles in this topic

388h-index

5.48Impact

3.4KArticles

659.3KCitations

9

Journal of the Operational Research Society

ISSN 0160-5682413 articles in this topic

286h-index

1.80Impact

18.1KArticles

577.6KCitations

10

American Economic Review

ISSN 0002-8282408 articles in this topic

597h-index

12.92Impact

10.1KArticles

1.8MCitations

11

Econometrica

ISSN 0012-9682331 articles in this topic

528h-index

6.11Impact

7.3KArticles

1.6MCitations

12

Journal of Econometrics

ISSN 0304-4076299 articles in this topic

329h-index

2.51Impact

6.4KArticles

679.8KCitations

13

The Review of Economic Studies

ISSN 0034-6527292 articles in this topic

348h-index

14.28Impact

4.2KArticles

592.6KCitations

14

The Review of Economics and Statistics

ISSN 0034-6535262 articles in this topic

349h-index

3.76Impact

7.6KArticles

645.1KCitations

15

International Journal of Production Research

ISSN 0020-7543250 articles in this topic

249h-index

5.65Impact

14.1KArticles

575KCitations

16

Tourism Management

ISSN 0261-5177118 articles in this topic

343h-index

8.10Impact

6.5KArticles

583.8KCitations

17

MIS Quarterly

MIS Quarterly

ISSN 0276-7783100 articles in this topic

360h-index

4.83Impact

2.7KArticles

693.6KCitations