N
Nguyen Hoang Tien
Ho Chi Minh City University of Industry and Trade (VN)ORCID 0000-0002-6205-0666
h-index
22
Publications
226
Citations
2K
i10-index
51
Impact (2-yr)
4.85
Citations per year
Research Areas
Affiliations
Ho Chi Minh City University of Transport
VN · 2019–2021
Vietnam National University Ho Chi Minh City
VN · 2008–2008
Vietnam National University, Hanoi
VN · 2022–2022
University of Economics Ho Chi Minh City
VN · 2019–2019
Industrial University of Ho Chi Minh City
VN · 2019–2019
Ho Chi Minh University of Banking
VN · 2019–2019
Hodges University
US · 2020–2020
Anova Corp (Vietnam)
VN · 2019–2020
Top Publications
The role of international marketing in international business strategy
International Journal of Research in Marketing Management and Sales201941 citationsFirst authorCorresponding
The role of brand and brand manage-ment in creating business value case of coca-cola Vietnam
International Journal of Research in Marketing Management and Sales201935 citationsFirst authorCorresponding
Branding building for Vietnam tourism industry reality and solutions
International Journal of Research in Marketing Management and Sales201922 citationsFirst authorCorresponding
Determinants of real estate bubble in Vietnam
International Journal of Research in Finance and Management201920 citationsFirst authorCorresponding
Branding building for Vietnam higher education industry reality and solutions
International Journal of Research in Marketing Management and Sales201919 citationsFirst authorCorresponding
Green economy as an opportunity for Vietnamese business in renewable energy sector
International Journal of Research in Finance and Management202018 citationsFirst authorCorresponding
Risks of Vietnamese enterprises in trade relations with China
International Journal of Research in Finance and Management202017 citationsFirst authorCorresponding
Solutions for Tuyen Quang and Binh Phuoc international tourism products and services development comparative analysis
International Journal of Research in Marketing Management and Sales202013 citationsFirst authorCorresponding
Working environment and labor efficiency of state-owned enterprises and foreign corporations in Vietnam
International Journal of Research in Human Resource Management201912 citationsFirst authorCorresponding
Natural resources limitation and the impact on sustainable development of enterprises
International Journal of Research in Finance and Management202012 citationsFirst authorCorresponding
Solutions for Tuyen Quang and Binh Phuoc tourism in¬du¬stry sustainable development comparative analysis
International Journal of Research in Marketing Management and Sales202011 citationsFirst authorCorresponding
Staff motivation policy of foreign companies in Vietnam
International Journal of Research in Human Resource Management201911 citationsFirst authorCorresponding
The role of brand and brand management in creating business value case of Facebook Vietnam
International Journal of Research in Marketing Management and Sales201911 citationsFirst authorCorresponding
Solutions enhancing competitiveness of made-in-Vietnam brands in Vietnamese mar¬ket
International Journal of Research in Marketing Management and Sales20197 citationsFirst authorCorresponding
Customization and standardization of the business strategy of foreign enterprises in Vietnam. The McDonald’s case and the fast food sector
International Journal of Research in Marketing Management and Sales20197 citationsFirst authorCorresponding
Product policy in international marketing comparative analysis between Samsung and Apple
International Journal of Research in Marketing Management and Sales20196 citationsFirst authorCorresponding
Comparative analysis of international marketing strategies of apple and Oppo
International Journal of Research in Marketing Management and Sales20195 citationsFirst authorCorresponding
International distribution policy comparative analysis between samsung and apple
International Journal of Research in Marketing Management and Sales20195 citationsFirst authorCorresponding
The role of ODA in Vietnam's infrastructure upgrading and development
International Journal of Foreign Trade and International Business20203 citationsFirst authorCorresponding
Attracting ODA investment in Binh Duong province of Vietnam. Current situation and solutions
International Journal of Foreign Trade and International Business20202 citationsFirst authorCorresponding
Price policy in international marketing comparative analysis between Samsung and Apple
International Journal of Research in Marketing Management and Sales20192 citationsFirst authorCorresponding
Contribution of ODA to the Vietnam's economic growth
International Journal of Foreign Trade and International Business20202 citationsFirst authorCorresponding
Comparative analysis of multi-domestic strategy of P&G and Unilever Corporation
International Journal of Foreign Trade and International Business20192 citationsFirst authorCorresponding
Brand management in convenience store business comparative analysis between VinMart + and FamilyMart in Vietnamese Market
International Journal of Research in Marketing Management and Sales20192 citationsFirst authorCorresponding
Developing human resource for Tuyen Quang and Binh Phuoc tourism industry comparative analysis
International Journal of Research in Marketing Management and Sales20201 citationsFirst authorCorresponding
Customer service culture at BigC retail chain in Vietnam
International Journal of Foreign Trade and International Business20211 citationsFirst authorCorresponding
Taking advantages of the potential of Tuyen Quang and Binh Phuoc de-veloping tourism industry comparative analysis
International Journal of Research in Marketing Management and Sales20200 citationsFirst authorCorresponding
Customization and standardization of foreign businesses in Vietnam the case of Unilever and the FMCG industry
International Journal of Research in Marketing Management and Sales20190 citationsFirst authorCorresponding
Factors impacting customer satisfaction at VinMart supermarkets in Vietnam
International Journal of Research in Human Resource Management20210 citationsFirst authorCorresponding
Analyze the efficiency of using ODA in Vietnam
International Journal of Foreign Trade and International Business20200 citationsFirst authorCorresponding
Factors affecting customer satisfaction at Bach Hoa Xanh retail chain in Vietnam
International Journal of Research in Human Resource Management20210 citationsFirst authorCorresponding
Advantages and difficulties in Vietnamese-Japanese and Vietnamese-German joint venture
International Journal of Foreign Trade and International Business20190 citationsFirst authorCorresponding
Solutions for attracting FDI into Tuyen Quang and Binh Phuoc tourism indu-stry comparative analysis
International Journal of Research in Marketing Management and Sales20200 citationsFirst authorCorresponding
Customer service culture at Coop Mart retail chain in Vietnam
International Journal of Foreign Trade and International Business20210 citationsFirst authorCorresponding
Factors affecting customer satisfaction at Agribank in Vietnam
International Journal of Research in Human Resource Management20210 citationsFirst authorCorresponding
Solutions for Tuyen Quang and Binh Phuoc international tourism promotion comparative analysis
International Journal of Research in Marketing Management and Sales20200 citationsFirst authorCorresponding
Vinamilk’s brand management in the era of 4th in¬dustrial revolution
International Journal of Research in Marketing Management and Sales20190 citationsFirst authorCorresponding
Differences and similarities in offered services of Tuyen Quang and Binh Phuoc tourism industry
International Journal of Research in Marketing Management and Sales20200 citationsFirst authorCorresponding
Comparative analysis of Japanese and Korean ODA investment in Vietnam
International Journal of Foreign Trade and International Business20200 citationsFirst authorCorresponding
Customer service culture at Lotte retail stores chain in Vietnam
International Journal of Foreign Trade and International Business20210 citationsFirst authorCorresponding
Tuyen Quang and Binh Phuoc compa-rative analysis of potential for tourism industry development
International Journal of Research in Marketing Management and Sales20200 citationsFirst authorCorresponding
Improving policies and institutions in attracting ODA Investment in Vietnam
International Journal of Foreign Trade and International Business20200 citationsFirst authorCorresponding
Supermarkets’ brand management comparative analysis between AEON and coop mart in Vietnam retail market
International Journal of Research in Marketing Management and Sales20190 citationsFirst authorCorresponding