article Open Access
Factors affecting customer satisfaction at Vietinbank in Vietnam
International Journal of Research in Human Resource Management · 2021 · Vol. 3(2) · pp. 62–70
Nguyễn Minh Đức✉(Ho Chi Minh City University of Transport)Dang Thi Phuong(Ho Chi Minh City University of Transport)Nguyen Hoang Tien(Ho Chi Minh City University of Transport)Tô Thị Kim Hồng(Ho Chi Minh City University of Transport)
Abstract
The research study on factors affecting customer satisfaction at Vietinbank such as accessibility, navigation, page load speed, language, memory (information storage), personal customized, convenient, intuitive factors influencing the satisfaction of customers using banking service. The study also proposes a model to improve the relationship between customers and businesses.
Customer Service Quality and LoyaltyOrganizational Leadership and Management StrategiesCustomer satisfactionBusinessService (business)MarketingComputer science
Citations
1
FWCI
0.21
field-weighted impact
References
27
Percentile
64%
vs. same field & year
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