article Open AccessTop 10% cited
Branding building for Vietnam higher education industry reality and solutions
International Journal of Research in Marketing Management and Sales · 2019 · Vol. 1(2) · pp. 118–123
Nguyen Hoang Tien✉(Tra Vinh University)Ho Thien Thong Minh(Saigon International University)Phan Van Dan
Abstract
Vietnam is one of the typical countries in the world with a focus on learning. With more than 224 universities, the competition among the schools is very intense to recruit high school scholars into the school. Since then, branding at school is very important. The study shows that the current state of branding of higher education in Vietnam through some famous universities, the need to build a brand, advantages in branding as well as area. pole, thereby also have some unavoidable backlog and some effective remedies.
Management and Marketing EducationCompetition (biology)State (computer science)Higher educationFocus (optics)Political scienceBusinessMarketingPublic relationsSociologyComputer science
Citations
19
FWCI
4.25
field-weighted impact
References
0
Percentile
94%
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Citations per year
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