Customer service culture at BigC retail chain in Vietnam

Abstract

In Vietnam, BigC is one of the oldest and largest supermarket systems known to many consumers. This is still a trusted address of Vietnamese consumers with 35 Big C supermarkets distributed nationwide and 8000 employees. The variety of items along with the spacious premises to bring great shopping experiences are the big plus points that BigC is getting. However, the attractiveness of the retail market in recent years has made many domestic