articleTop 10% cited

Consumer Ethnocentrism: Construction and Validation of the CETSCALE

Journal of Marketing Research · 1987 · Vol. 24(3) · pp. 280–280

Terence A. Shimp✉(College of Business Administration)Subhash Sharma(College of Business Administration)

Abstract

The concept of consumer ethnocentrism is introduced and a corresponding measure, the CETSCALE, is formulated and validated. Four separate studies provide support for the CETSCALE's reliability and ...

Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Customer Service Quality and LoyaltyConsumer ethnocentrismEthnocentrismMeasure (data warehouse)Reliability (semiconductor)PsychologyComputer scienceMarketingSocial psychologyBusinessData mining

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References

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