article Open AccessTop 10% cited
Country-of-Origin Effects on Product Evaluations
Journal of International Business Studies · 1982 · Vol. 13(1) · pp. 89–100
Warren J. Bilkey✉(University of Wisconsin–Madison)Erik B. Nes
International Business and FDIGlobal trade and economicsEconomic Growth and DevelopmentInternational businessProduct (mathematics)Developing countryEconomicsCountry of originMarketingResource (disambiguation)BusinessIndustrial organizationInternational trade
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1,813
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12.12
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25
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98%
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References
The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments
Journal of International Business Studies · 1977 · 10,779 citations
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