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Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities
Tourism Management · 2009 · Vol. 31(3) · pp. 325–334
Heesup Han✉(Dong-A University)Li-Tzang Hsu(Kansas State University)Chwen Sheu(Kansas State University)
Environmental Sustainability in BusinessEnvironmental Education and SustainabilityConsumer Behavior in Brand Consumption and IdentificationTheory of planned behaviorTheory of reasoned actionPsychologyStructural equation modelingControl (management)Social psychologyPredictive powerMarketingApplied psychologyBusiness
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Psychological Bulletin · 1988 · 39,204 citations
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