articleTop 10% cited
Predicting Unethical Behavior: A Comparison of the Theory of Reasoned Action and the Theory of Planned Behavior
Journal of Business Ethics · 1998 · Vol. 17(16) · pp. 1825–1834
Man Kit Chang✉(Hong Kong Baptist University)
Technology Adoption and User BehaviourConsumer Perception and Purchasing BehaviorDiverse Approaches in Healthcare and Education StudiesTheory of planned behaviorTheory of reasoned actionPsychologySocial psychologyStructural equation modelingNorm (philosophy)Path analysis (statistics)Legal normBusiness ethicsControl (management)
Citations
837
FWCI
6.87
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References
36
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96%
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Psychological Bulletin · 1988 · 39,204 citations
A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action
Personality and Social Psychology Bulletin · 1992 · 2,165 citations
Structural Equation Modeling with EQS and EQS/Windows
Journal of Marketing Research · 1995 · 1,120 citations
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