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Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior

Tourism Management · 2014 · Vol. 47 · pp. 164–177
Heesup Han
Environmental Sustainability in BusinessEnvironmental Education and SustainabilityConsumer Behavior in Brand Consumption and IdentificationTheory of planned behaviorAttractivenessMoral obligationPsychologyNormativeSocial psychologyStructural equation modelingContext (archaeology)Norm (philosophy)Value (mathematics)
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Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior · Scinovex