articleTop 1% cited
Risk, uncertainty and the theory of planned behavior: A tourism example
Tourism Management · 2009 · Vol. 31(6) · pp. 797–805
Vanessa Quintal✉(Curtin University)Julie Lee(University of Western Australia)Geoffrey N. Soutar(University of Western Australia)
Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationTheory of planned behaviorChinaSample (material)Variance (accounting)TourismPsychologyControl (management)Social psychologyPopulationRisk perception
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Tourism Management · 2009 · 1,813 citations
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Tourism Management · 2005 · 1,062 citations
Building and testing theories of decision making by travellers
Tourism Management · 2004 · 859 citations
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