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Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior

Journal of Cleaner Production · 2016 · Vol. 135 · pp. 732–739
Rambalak YadavGovind Swaroop Pathak
Environmental Sustainability in BusinessEnvironmental Education and SustainabilityConsumer Behavior in Brand Consumption and IdentificationTheory of planned behaviorStructural equation modelingPurchasingScope (computer science)MarketingBusinessConsumer behaviourPsychologyControl (management)Economics
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