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Green consumers in the 1990s: Profile and implications for advertising

Journal of Business Research · 1996 · Vol. 36(3) · pp. 217–231
James A. Roberts
Environmental Sustainability in BusinessEnvironmental Education and SustainabilityConsumer Behavior in Brand Consumption and IdentificationDemographicsPhenomenonSample (material)AdvertisingVariation (astronomy)Consumer behaviourPsychologyMarketingBusinessDemography
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References
Sex Differences in Social Behavior: A Social-Role Interpretation.
Contemporary Sociology A Journal of Reviews · 1989 · 3,294 citations
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Green consumers in the 1990s: Profile and implications for advertising · Scinovex