articleTop 1% cited
Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior
Ecological Economics · 2017 · Vol. 134 · pp. 114–122
Rambalak Yadav✉(ICFAI Business School)Govind Swaroop Pathak(Indian Institute of Technology Dhanbad)
Environmental Sustainability in BusinessEnvironmental Education and SustainabilityConsumer Behavior in Brand Consumption and IdentificationTheory of planned behaviorGreen consumptionStructural equation modelingConsumer behaviourConsumption (sociology)MarketingContext (archaeology)BusinessValue (mathematics)Psychology
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