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Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth

Tourism Management · 2015 · Vol. 51 · pp. 174–185
Raffaele FilieriSalma AlguezauiFraser McLeay
Digital Marketing and Social MediaTechnology Adoption and User BehaviourKnowledge Management and SharingCredibilityWord of mouthSource credibilityStructural equation modelingQuality (philosophy)AdvertisingBusinessConsumer behaviourMarketingInformation quality
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151.50
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References
80
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100%
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