articleTop 10% cited
Communication and Persuasion: Psychological Studies of Opinion Change.
American Sociological Review · 1954 · Vol. 19(3) · pp. 355–355
Abstract
This is a report of a program of coordinated systematic research on variables determining the effects of persuasive communication.
Communication in Education and HealthcarePersuasionPsychologySocial psychologyPersuasive communicationAttitude changePublic opinionPolitical scienceApplied psychologyLawPolitics
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