articleTop 1% cited
Electronic word-of-mouth in hospitality and tourism management
Tourism Management · 2007 · Vol. 29(3) · pp. 458–468
Stephen W. Litvin✉(College of Charleston)Ronald E. Goldsmith(Florida State University)Bing Pan(College of Charleston)
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationSharing Economy and PlatformsHospitalityTourismMarketingBusinessWord of mouthInterpersonal influenceAdvertisingThe InternetInterpersonal communicationHospitality industry
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References
eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty
Journal of Business Research · 2006 · 1,067 citations
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Role of Product-Related Conversations in the Diffusion of a New Product
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Journal of Marketing Research · 1987 · 2,173 citations
A New Product Growth for Model Consumer Durables
Management Science · 1969 · 5,842 citations
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