articleTop 1% cited
Customer engagement with tourism social media brands
Tourism Management · 2016 · Vol. 59 · pp. 597–609
Paul Harrigan(The University of Western Australia)Uwana Evers(The University of Western Australia)Morgan P. Miles✉(University of Canterbury)Timothy M. Daly(United Arab Emirates University)
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyCustomer engagementTourismSocial mediaNomological networkLoyalty business modelMarketingScale (ratio)BusinessContext (archaeology)Customer retention
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771
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72
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100%
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References
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