articleTop 1% cited
Marketing Research: An Applied Orientation
Journal of Marketing Research · 1994 · Vol. 31(1) · pp. 137–137
Abstract
The content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach. Australian an New Zealand research and examples have been thoroughly intergrated into every chapter.
Management and Marketing EducationMarketing and Advertising StrategiesMarketingMarketing researchOrientation (vector space)BusinessComputer scienceMathematics
Citations
7,144
FWCI
52.98
field-weighted impact
References
0
Percentile
100%
vs. same field & year
Citations per year
Cited by
Antecedents of job satisfaction: Study among banking employees of southern province, Sri Lanka
International Journal of Financial Management and Economics · 2019 · 0 citations
Why Indian people scare to invest in Stock Market?: An empirical evidence
International Journal of Research in Finance and Management · 2021 · 0 citations
Destination Marketing Organizations and destination marketing: A narrative analysis of the literature
Tourism Management · 2013 · 726 citations
Driving forces and barriers of Industry 4.0: Do multinational and small and medium-sized companies have equal opportunities?
Technological Forecasting and Social Change · 2019 · 1,213 citations
Measuring DSM-5 internet gaming disorder: Development and validation of a short psychometric scale
Computers in Human Behavior · 2014 · 1,049 citations
A literature review and classification of recommender systems research
Expert Systems with Applications · 2012 · 657 citations
Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior
Ecological Economics · 2017 · 1,222 citations
Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research
Management Science · 2006 · 3,138 citations
Citation Network
How this paper connects to the literature. Drag to explore, click any node to open that paper.