An exploratory study on determinants of purchase intention of fast-moving consumer goods

Abstract

By creating and evaluating an FMCG consumption model grounded in TPB, this research hopes to close the "attitudes-behaviour" gap in the existing literature.This model is aimed for consumers in Bangalore.Study participants were 180 individuals from the greater Bangalore rural area of Karnataka.A non-probability convenience sampling strategy was employed for data collection.The data was analysed using multiple regression.Consumers' attitudes, trust, pricing, and perceptions of the value (quality) of fast-moving consumer goods (FMCG) positively impact their desire to purchase these products, according to the study.