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Tried and tested: The impact of online hotel reviews on consumer consideration
Tourism Management · 2008 · Vol. 30(1) · pp. 123–127
Ivar Vermeulen✉(Vrije Universiteit Amsterdam)Daphne Seegers(Vrije Universiteit Amsterdam)
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationDiverse Aspects of Tourism ResearchMarketingHospitality industryTourismBusinessConsumer behaviourAdvertisingValence (chemistry)Hotel industryPsychologyPolitical science
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References
Electronic word-of-mouth in hospitality and tourism management
Tourism Management · 2007 · 3,015 citations
Implicit Measures in Social Cognition Research: Their Meaning and Use
Annual Review of Psychology · 2002 · 2,574 citations
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
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