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Role of social media in online travel information search

Tourism Management · 2009 · Vol. 31(2) · pp. 179–188
Zheng XiangUlrike Gretzel
Digital Marketing and Social MediaDiverse Aspects of Tourism ResearchConsumer Behavior in Brand Consumption and IdentificationSocial mediaTourismSearch engine optimizationAdvertisingContext (archaeology)BusinessMarketingSet (abstract data type)Search engineComputer science
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Role of social media in online travel information search · Scinovex