articleTop 1% cited
What makes a useful online review? Implication for travel product websites
Tourism Management · 2014 · Vol. 47 · pp. 140–151
Zhiwei Liu✉Sangwon Park(University of Surrey)
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User BehaviourReputationAffect (linguistics)TourismHospitalityReadabilityMarketingSocial mediaProduct (mathematics)AdvertisingQualitative research
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Tried and tested: The impact of online hotel reviews on consumer consideration
Tourism Management · 2008 · 1,286 citations
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