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Measuring the Involvement Construct
Journal of Consumer Research · 1985 · Vol. 12(3) · pp. 341–341
Abstract
Journal Article Measuring the Involvement Construct Get access Judith Lynne Zaichkowsky Judith Lynne Zaichkowsky Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 3, December 1985, Pages 341–352, https://doi.org/10.1086/208520 Published: 01 December 1985 Article history Received: 01 March 1984 Revision received: 01 June 1985 Published: 01 December 1985
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaCustomer Service Quality and LoyaltyConstruct (python library)Library sciencePsychologyGerontologyMedicineComputer science
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