articleTop 1% cited
Direct and indirect effects of self-image congruence on brand loyalty
Journal of Business Research · 2006 · Vol. 59(9) · pp. 955–964
Frank Kressmann(Johannes Gutenberg University Mainz)M. Joseph Sirgy✉(Virginia Tech)Andreas Herrmann(University of St. Gallen)Frank Hüber(Johannes Gutenberg University Mainz)Stéphanie Huber(Johannes Gutenberg University Mainz)Dong‐Jin Lee(Yonsei University)
Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyDigital Marketing and Social MediaCongruence (geometry)PsychologyBrand loyaltyLoyaltySocial psychologyBrand imageStructural equation modelingConstruct (python library)AdvertisingMarketing
Citations
951
FWCI
21.73
field-weighted impact
References
52
Percentile
99%
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Citations per year
References
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Journal of Marketing · 2001 · 6,392 citations
When Good Brands Do Bad
Journal of Consumer Research · 2004 · 1,440 citations
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