articleTop 1% cited
Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives
Journal of Business Research · 2009 · Vol. 63(9-10) · pp. 919–925
Anne Mollen(Cranfield University)Hugh Wilson✉(Cranfield University)
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User BehaviourInteractivityExperiential learningConstruct (python library)Brand engagementPsychologyPerceptionConceptual modelKnowledge managementComputer scienceMultimedia
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1,274
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References
The effect of web interface features on consumer online purchase intentions
Journal of Business Research · 2008 · 960 citations
Measuring the Involvement Construct
Journal of Consumer Research · 1985 · 5,823 citations
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Journal of Marketing · 1996 · 4,727 citations
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