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An Information Processing Theory of Consumer Choice
Journal of Marketing · 1979 · Vol. 43(3) · pp. 124–124
Customer churn and segmentationInnovation Diffusion and ForecastingConsumer Market Behavior and PricingInformation processingMarketingBusinessConsumer choiceAdvertisingPsychologyCognitive psychology
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2,282
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References
The Theory of Buyer Behavior
Journal of Marketing · 1971 · 2,817 citations
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