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Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Journal of Marketing Research · 1981 · Vol. 18(3) · pp. 318–318

Andrew A. Mitchell✉(Carnegie Mellon University)Jerry C. Olson(Pennsylvania State University)

Abstract

Fishbein's attitude theory posits that beliefs are the only mediators of attitude formation and change. The validity of this proposition for consumers’ beliefs about product attributes and brand at...

Consumer Behavior in Brand Consumption and Identification Aesthetic Perception and Analysis Cultural Differences and ValuesAdvertisingProduct (mathematics)BusinessMediatorMarketingPsychologyMathematics

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References

Feeling and thinking: Preferences need no inferences.

American Psychologist · 1980 · 7,775 citations

Attitudinal effects of mere exposure.

Journal of Personality and Social Psychology · 1968 · 6,573 citations

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