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Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations
Journal of Marketing Research · 1992 · Vol. 29(3) · pp. 314–314
Christine Moorman✉(University of Wisconsin–Madison)Gerald Zaltman(St. Joseph Medical Center)Rohit Deshpandé(Dartmouth College)
Abstract
Christine Moorman, Gerald Zaltman, Rohit Deshpande, Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations, Journal of Marketing Research, Vol. 29, No. 3 (Aug., 1992), pp. 314-328
Customer Service Quality and LoyaltyInnovation and Knowledge ManagementBusiness Strategy and InnovationBusinessDynamics (music)MarketingKnowledge managementPsychologyComputer science
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References
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Administrative Science Quarterly · 1972 · 2,133 citations
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American Journal of Sociology · 1985 · 27,912 citations
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