articleTop 1% cited
Relationship quality as a predictor of B2B customer loyalty
Journal of Business Research · 2006 · Vol. 60(1) · pp. 21–31
Papassapa Rauyruen(University of Technology Sydney)Kenneth E. Miller✉(University of Technology Sydney)
Customer Service Quality and LoyaltyConsumer Retail Behavior StudiesQuality and Supply ManagementLoyalty business modelLoyaltyService qualityMarketingBusinessCustomer satisfactionQuality (philosophy)Context (archaeology)Customer retentionStructural equation modeling
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References
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Journal of Marketing · 1985 · 17,163 citations
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