articleTop 1% cited
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
Computers in Human Behavior · 2012 · Vol. 28(5) · pp. 1755–1767
Michel Laroche✉(Concordia University)Mohammad Reza Habibi(Concordia University)Marie‐Odile Richard(Concordia University)Ramesh Sankaranarayanan(Concordia University)
Digital Marketing and Social MediaTechnology Adoption and User BehaviourConsumer Behavior in Brand Consumption and IdentificationBrand communityBrand loyaltyBrand managementSocial mediaBrand awarenessBrand equityLoyaltyValue (mathematics)Corporate brandingAdvertising
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References
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The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
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