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Whence Consumer Loyalty?

Journal of Marketing · 1999 · Vol. 63 · pp. 33–33

Richard L. Oliver✉(Vanderbilt University)

Abstract

Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. They also understand that this relation is asymmetric. Although loyal consumers are most ...

Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior StudiesLoyaltyBusinessAdvertisingMarketingConsumer satisfactionRelation (database)Computer science

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