h-index
527
Impact (2-yr)
4.82
Articles
15.2K
Citations
1.3M
i10-index
4,380
Publication & Citation Trends
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Research Areas
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Management and Marketing EducationConsumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesConsumer Market Behavior and PricingDigital Marketing and Social MediaConsumer Retail Behavior StudiesCustomer Service Quality and LoyaltyBusiness Law and EthicsBusiness Strategy and InnovationMerger and Competition AnalysisBusiness Strategies and InnovationDiverse Scientific and Economic StudiesHuman auditory perception and evaluationEconomic Theory and InstitutionsSecurities Regulation and Market Practices
Open Access Share
At a Glance
Publishing since1936
Latest activity2026
Avg. citations / article84.2
DOAJ indexedNo
Articles
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