articleTop 10% cited
Models of Consumer Satisfaction Formation: An Extension
Journal of Marketing Research · 1988 · Vol. 25(2) · pp. 204–204
David K. Tse✉(University of British Columbia)Peter C. Wilton
Abstract
The authors extend consumer satisfaction literature by theoretically and empirically (1) examining the effect of perceived performance using a model first proposed by Churchill and Surprenant, (2) ...
Customer Service Quality and LoyaltyCognitive and psychological constructs researchConsumer Retail Behavior StudiesExtension (predicate logic)Consumer satisfactionMarketingMathematicsBusinessComputer sciencePsychology
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