articleTop 1% cited
Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes
Journal of Business Research · 2006 · Vol. 59(9) · pp. 974–981
Michael A. Jones✉(University of Tennessee at Chattanooga)Kristy E. Reynolds(University of Alabama)Mark J. Arnold(Saint Louis University)
Customer Service Quality and LoyaltyConsumer Retail Behavior StudiesConsumer Behavior in Brand Consumption and IdentificationValue (mathematics)MarketingAdvertisingDifferential (mechanical device)Hedonic pricingBusinessPsychologyEconomicsEconometricsStatistics
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947
FWCI
19.14
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73
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99%
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References
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Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Journal of Marketing · 1988 · 12,716 citations
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
Journal of Consumer Research · 1994 · 5,827 citations
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