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D. Divya Prabha

Bharathiar University (IN)
h-index
2
Publications
32
Citations
4
i10-index
0
Impact (2-yr)
0.33
Citations per year
Research Areas
Technology Adoption and User BehaviourConsumer Retail Behavior StudiesInnovations and Analysis in Business and EducationCustomer Service Quality and LoyaltyDigital Marketing and Social Media
Affiliations
Bharathiar University
IN · 2023–2026
Tamil Nadu Agricultural University
IN · 2016–2017
PSG INSTITUTE OF TECHNOLOGY AND APPLIED RESEARCH
IN · 2020–2021
PSG Institute of Advanced Studies
IN · 2019–2021

Top Publications

A study on awareness of Indian government schemes for MSME among the women entrepreneurs
International Journal of Research in Finance and Management20210 citations
Analysing the consumer perceptions towards ecofriendly products with reference to Coimbatore district
International Journal of Research in Marketing Management and Sales20210 citations
Assessing determinants of online customer satisfaction and e-loyalty among young consumers
International Journal of Research in Marketing Management and Sales20230 citations
A study on the responsible consumption patterns of consumers with reference to Coimbatore District
International Journal of Research in Marketing Management and Sales20210 citations
A study on influence of social media marketing on the youth buyer behavior with reference to Coimbatore city
International Journal of Research in Marketing Management and Sales20210 citations
A study on the employee work life balance in the MSME sector
International Journal of Research in Human Resource Management20200 citations
Impact of mobile phone usage on academic performance with reference to Coimbatore city
International Journal of Research in Human Resource Management20200 citations
The role of service quality standards in reducing marketing deception: An exploratory study of customer opinions in Kirkuk stores
International Journal of Research in Marketing Management and Sales20240 citations
A study on the entrepreneurial intentions among management students with reference to Coimbatore city
International Journal of Research in Finance and Management20210 citations
D. Divya Prabha · Scinovex