A study on the responsible consumption patterns of consumers with reference to Coimbatore District

Abstract

Consumer behaviour is the investigation of people, gatherings, or associations and every one of the exercises related with the buy, utilize and transfer of merchandise and enterprises, including the buyer's passionate, mental and behavioral reactions that go before or take after these exercises. The main objective is to study about consumer awareness towards Fast Moving Consumer Goods and to study about factors influencing consumers to purchase Fast Moving Consumer Goods. For this purpose a sample of 150 was collected from the respondents and the respondents are those who purchase FMCG products from the market. Percentage analysis, chi-square and mean rank were used as tools to analyse the data. The conclusion is that the companies with FMCG have a good product variety but they have lag in marketing their products towards their customers. The purchasing pattern of the customers may differ according to each customer. The companies have to look after the mind set of customers towards the quality and knowledge of products which leads to increase in sales in future period of time.