article Open Access
Analysing the consumer perceptions towards ecofriendly products with reference to Coimbatore district
International Journal of Research in Marketing Management and Sales · 2021 · Vol. 3(2) · pp. 10–14
Bewin Chander R✉(PSG Institute of Advanced Studies)Danush Priyadharshan(PSG INSTITUTE OF TECHNOLOGY AND APPLIED RESEARCH)Danwin Dhamodarar(PSG Institute of Advanced Studies)D. Divya Prabha(PSG Institute of Advanced Studies)V. B. Mathipurani(PSG Institute of Advanced Studies)
Abstract
Sustainability is the joint responsibility of government, producers and consumers. Consumers may adopt sustainability practices in their day-to-day life by showing their preference towards eco-friendly products. The research revealed that the green consumers are environmentally conscious but exhibited restrained behaviour when it came to actual purchase of eco-friendly commodities. This situation poses high challenges to the marketers and policy makers in bridging the gap. The determinants and barriers to their eco-friendly purchase will help them overcome this issue and understand their consumers to serve them better.
Innovation and Socioeconomic DevelopmentEnvironmental Sustainability in BusinessEnvironmentally friendlySustainabilityBusinessBridging (networking)PreferenceGovernment (linguistics)PerceptionMarketingAdvertisingEconomics
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