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Pratap Chandra Mandal

Indian Institute of Management Shillong (IN)ORCID 0000-0002-0300-4002
h-index
9
Publications
133
Citations
334
i10-index
8
Impact (2-yr)
0.48
Citations per year
Research Areas
Digital Marketing and Social MediaCustomer Service Quality and LoyaltyTechnology Adoption and User BehaviourConsumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
Affiliations
Indian Institute of Technology Kharagpur
IN · 2013–2013
Indian Institute of Management Shillong
IN · 2018–2026
Vellore Institute of Technology University
IN · 2014–2017

Top Publications

Dimensions affecting customer switching in retail banking: A review
International journal of applied research20174 citationsFirst authorCorresponding
Dimensions affecting customer satisfaction in retail banking: A literature review
International journal of applied research20164 citationsFirst authorCorresponding
Private labels – A threat for manufacturer brands
International journal of applied research20161 citationsFirst authorCorresponding
Customer satisfaction in Indian retail banking: A qualitative perspective
International journal of applied research20151 citationsFirst authorCorresponding
Customer retention in organizations: A review
International journal of applied research20161 citationsFirst authorCorresponding
Pratap Chandra Mandal · Scinovex