article

Consumer Ethnocentrism: Construction and Validation of the CETSCALE

Journal of Marketing Research · 1987 · Vol. 24(3) · pp. 280–289

Terence A. Shimp✉(University of South Carolina)Subhash Sharma(University of South Carolina)

Abstract

The concept of consumer ethnocentrism is introduced and a corresponding measure, the CETSCALE, is formulated and validated. Four separate studies provide support for the CETSCALE's reliability and convergent and discriminant validity. A series of nomological validity tests show consumer ethnocentrism to be moderately predictive of theoretically related constructs.

Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Retail Behavior StudiesConsumer ethnocentrismNomological networkEthnocentrismDiscriminant validityConvergent validityReliability (semiconductor)PsychologyMeasure (data warehouse)Predictive validityValidity

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