articleTop 1% cited
Social presence, trust, and social commerce purchase intention: An empirical research
Computers in Human Behavior · 2015 · Vol. 56 · pp. 225–237
Baozhou Lu✉(China University of Petroleum, East China)Weiguo Fan(Virginia Tech)Mi Zhou(Virginia Tech)
Technology Adoption and User BehaviourDigital Marketing and Social MediaCustomer Service Quality and LoyaltySocial commerceEmpirical researchE-commerceSocial relationSet (abstract data type)Perspective (graphical)TrustworthinessSocial influenceBusinessPsychology
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