articleTop 1% cited
The role of live streaming in building consumer trust and engagement with social commerce sellers
Journal of Business Research · 2018 · Vol. 117 · pp. 543–556
Apiradee Wongkitrungrueng✉(Mahidol University)Nuttapol Assarut
Digital Marketing and Social MediaTechnology Adoption and User BehaviourCustomer Service Quality and LoyaltyCustomer engagementLive streamingBusinessValue (mathematics)Social commerceLoyaltyMarketingLoyalty business modelCustomer valueAffect (linguistics)
Citations
1,266
FWCI
64.17
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References
173
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Cited by
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